Terms of Service

Last updated: June 29, 2026

Welcome to Asset Academy. These Terms of Service (“Terms”) govern your use of https://assetacademy.io and its content (the “Site”). The Site is operated by Don Lyons, doing business as Asset Academy (“Asset Academy,” “we,” “us,” or “our”). By using the Site, you agree to these Terms. If you do not agree, please do not use the Site.

Who we are

Asset Academy is a content blog covering marketing and AI topics such as copywriting, funnels, offers, ads, and AI workflows. It is run by a single founder, Don Lyons, in the United States. You can reach us at hello@assetacademy.io.

Acceptable use

You may read our content, share links to it, and apply what you learn in your own work. In return, you agree not to:

We may suspend or block access to anyone who violates these Terms.

Intellectual property

All content on the Site, including articles, text, graphics, diagrams, images, logos, layouts, and the Asset Academy name and brand, is owned by Asset Academy or its licensors and is protected by copyright and other intellectual property laws.

You may quote short excerpts with clear attribution and a link back to the original article. You may not reproduce full articles, sell our content, present it as your own, or use our brand assets without written permission. If you would like to license, syndicate, or republish something, email hello@assetacademy.io and ask.

Informational only, not professional advice

Everything on Asset Academy is provided for general informational and educational purposes. It reflects the opinions and experience of the author. It is not professional, financial, legal, tax, investment, or business advice, and it is not a substitute for advice from a qualified professional who knows your specific situation.

Marketing results depend on many factors we do not control, including your market, your offer, your effort, and timing. We make no promise or guarantee of any specific result, income, or outcome from using our content, community, or products. Before acting on anything you read here, do your own research and, where appropriate, consult a professional.

No warranty

The Site and its content are provided “as is” and “as available,” without warranties of any kind, whether express or implied. To the fullest extent permitted by law, we disclaim all warranties, including implied warranties of merchantability, fitness for a particular purpose, accuracy, and non-infringement. We do not warrant that the Site will be uninterrupted, error-free, secure, or free of harmful components, or that any information is complete or current.

Limitation of liability

To the fullest extent permitted by law, Asset Academy and Don Lyons will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, or goodwill, arising out of or related to your use of (or inability to use) the Site or its content, even if we have been advised of the possibility of such damages.

To the extent any liability cannot be excluded, our total liability to you for all claims relating to the Site is limited to one hundred U.S. dollars (USD $100.00). Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.

Third-party links

The Site links to third-party websites, tools, and resources, including our Skool community. We provide these links for convenience and do not control or endorse the content, products, or practices of those third parties. We are not responsible for anything on external sites. When you leave Asset Academy, the other site’s terms and privacy policy apply, not ours.

Affiliate links

Some links on the Site are affiliate links, which means we may earn a commission if you buy through them, at no extra cost to you. We only recommend things we genuinely believe are worth your time. For the full details, see our Affiliate and Advertising Disclosure.

Products, community, and purchases

The Site may link to paid offerings, including our Skool community and our own digital products. Those purchases may be governed by additional terms presented at checkout or on the platform where the purchase is made. Where a separate agreement applies to a paid product, that agreement controls for that product.

Email and communications

If you subscribe to our newsletter, you agree to receive emails from us. You can unsubscribe at any time using the link in any email. How we handle your information is explained in our Privacy Policy.

Changes to these Terms

We may update these Terms from time to time. When we do, we will change the “Last updated” date above. Your continued use of the Site after changes take effect means you accept the updated Terms. If you do not agree with a change, stop using the Site.

Governing law

These Terms are governed by the laws of the State of [STATE], United States, without regard to its conflict-of-laws rules. You agree that any dispute arising from these Terms or your use of the Site will be handled in the state or federal courts located in [STATE], and you consent to their jurisdiction.

Contact

Questions about these Terms? Email Don at hello@assetacademy.io.