Privacy Policy

Last updated: June 29, 2026

This Privacy Policy explains what information Asset Academy (“Asset Academy,” “we,” “us,” or “our”) collects when you visit https://assetacademy.io, why we collect it, who we share it with, and the choices you have. Asset Academy is operated by Don Lyons, doing business as Asset Academy, based in the United States. If you have any questions, email hello@assetacademy.io.

We keep this simple. We are a content site run by one person. We are not in the business of selling your data, and we never will be.

Who we are

Asset Academy is a marketing and AI content blog covering copywriting, funnels, offers, ads, and AI workflows. The site is owned and operated by Don Lyons (Asset Academy) in the United States. For any privacy question, you can reach the person responsible directly at hello@assetacademy.io.

What information we collect

We collect three kinds of information, and only what we actually use:

We do not knowingly collect sensitive personal information, and we do not ask for it.

How we use your information

We use the information above to:

We do not sell your personal information, and we do not share it for cross-context behavioral advertising as those terms are defined under California law.

Legal bases for processing (for visitors in the EU and UK)

If you are in the European Economic Area or the United Kingdom, we process your personal data on these legal bases:

Third parties we share data with

We only share data with the service providers that help us run the site. Each is bound by its own privacy terms:

We may also disclose information if required by law, to respond to a valid legal request, or to protect the rights, safety, and property of Asset Academy, our readers, or the public. If the site is ever sold or transferred, information may pass to the new owner, and we will note that here.

Some of these providers are based in the United States. If you access the site from outside the U.S., your information may be transferred to and processed in the U.S. and other countries where our providers operate.

Cookies and tracking

Cookies are small files stored on your device. We use them to make the site work and to measure traffic. The main categories are:

You can control or delete cookies through your browser settings, and you can block them entirely. If you do, some parts of the site may not work as well. Where required by law, we ask for your consent before setting non-essential cookies.

Email marketing and how to unsubscribe

When you join our list, you agree to receive emails from Asset Academy, including our newsletter, free resources, and occasional messages about our community and products. You can leave at any time. Every email includes an unsubscribe link at the bottom. Click it and you are off the list, no questions asked. You can also email hello@assetacademy.io and we will remove you.

Your privacy rights

Depending on where you live, you have rights over your personal information. We honor these rights for all readers, wherever you are.

If you are in the EU or UK (GDPR)

You have the right to:

If you are in California (CCPA and CPRA)

You have the right to:

To exercise any right, email hello@assetacademy.io with your request. We will verify your identity by confirming details tied to your email or account before acting, and we will respond within the time the law allows. You may use an authorized agent to make a request on your behalf where the law permits.

Data retention

We keep your information only as long as we need it:

When we no longer need your information, we delete it or anonymize it.

Children’s privacy

Asset Academy is a business and marketing resource meant for adults. It is not directed to children, and we do not knowingly collect personal information from anyone under 16. If you believe a child has given us their information, email hello@assetacademy.io and we will delete it.

Security

We take reasonable steps to protect your information, and we rely on established providers (Kit, Google, Cloudways) that maintain their own security measures. No method of transmission or storage is perfectly secure, so we cannot guarantee absolute security, but we work to keep your data safe.

Links to other sites

Our articles link to other websites, including affiliate partners and our Skool community. We are not responsible for the privacy practices of those sites. When you follow a link, read that site’s own privacy policy.

Changes to this policy

We may update this Privacy Policy as the site grows or the law changes. When we do, we will revise the “Last updated” date at the top. Significant changes may also be announced by email or on the site.

Contact us

Questions about your privacy or this policy? Email Don directly at hello@assetacademy.io.