Pricing

Price for profit and perception: anchoring, charm pricing, and what to charge for products and memberships.

Price is a persuasion tool, not just a number, and this hub covers the psychology behind it: anchoring, charm pricing, decoy options that steer the choice you want, and how to price a recurring community so it holds. You will learn to set, frame, and present a price so it reads as a deal without discounting your way to the bottom. Leave able to name your number with a reason behind every digit.