17 Order Bump Ideas With Examples (Copy These at Checkout)

The best order bump ideas are small, obvious add-ons that finish the job the buyer already started, priced low enough to add without a second thought: a done-for-you version of what they just bought, a speed upgrade, or the exact template that saves them the work. One checkbox, one sentence, one impulse yes.

An order bump is a single-checkbox add-on on the checkout page, priced in the impulse zone (roughly 10 to 25 percent of the cart) so the buyer says yes without slowing down or leaving to think about it. It is not a separate upsell page. It rides along with the purchase they already decided to make.

Below are 17 bumps you can lift, each with an example pitch and a price band tied to the cart. Every number here is illustrative; set your own from your prices and margins.

What makes an order bump actually convert?

Three things, in order of importance.

Relevance. The bump has to be the obvious next thing for someone buying the main product. A checklist buyer wants the filled-in template; a course buyer wants the swipe files. If they have to think "why would I need that," you have lost the yes.

The impulse price. Keep it small next to the cart. A commonly cited range is roughly 10 to 25 percent of the main product's price, low enough to feel like a rounding error. Bands vary by source: SamCart's order bump guide points higher, at 20 to 40 percent. Either way the principle holds: the bump should read as a no-brainer add-on, not a second decision. Pick your own band and test it.

One sentence. The pitch is a single line next to a checkbox: name the outcome, name the shortcut, done. If it takes a paragraph, it belongs on an upsell page, not a bump. See order bump vs upsell for where each fits.

17 order bump ideas you can copy

Priced against a hypothetical $47 main product. Scale the dollar figures to your own cart.

Done-for-you and time-savers

1. The filled-in template. The plug-and-play version of the framework they just bought. Pitch: "Add the done-for-you template so you can skip the blank page (add $12)."

2. The Notion or spreadsheet version. Same asset, in the tool they live in. Pitch: "Want this as a Notion dashboard you just duplicate? Add it for $9."

3. The swipe file. Real examples to copy line for line. Pitch: "Add 25 proven examples to model instead of starting from scratch (add $11)."

4. The checklist companion. Turns your guide into a do-this action list. Pitch: "Add the printable checklist so nothing slips (add $7)."

5. The AI prompt pack. The exact prompts that produce what your product teaches. Pitch: "Add the prompt pack so AI does the heavy lifting for you (add $10)."

Speed and access upgrades

6. Skip-the-line delivery. Instant access to something normally gated or dripped. Pitch: "Add instant access to all modules today instead of dripped (add $15)."

7. The fast-start guide. A condensed "do this first" path. Pitch: "Add the 20-minute quick-start so you win this week (add $9)."

8. Lifetime updates. Every future version, no re-buying. Pitch: "Add lifetime updates so you never pay for the next edition (add $12)."

9. The video walkthrough. The watch-me-do-it version of the written asset. Pitch: "Prefer to watch me do it? Add the screen-recorded walkthrough (add $14)."

Extension and bundle bumps

10. The companion module. The natural next topic after the main product. Pitch: "Add the follow-up module on scaling it once it works (add $13)."

11. The second product at a discount. Your other relevant asset, bundle-priced. Pitch: "Add [related product] for $12 instead of $29 (this page only)."

12. The resource vault. Your tools, links, and files in one place. Pitch: "Add the full resource vault I use myself (add $10)."

13. The bonus stack. A small collection framed as one add-on. Pitch: "Add the 3-bonus starter pack to move faster (add $14)." See bonus stacking that sells.

Support and reassurance bumps

14. A quick audit or review. You eye their work once. Pitch: "Add a one-time review of your first draft (add $19)."

15. Extended access to you. A short window of email or community help. Pitch: "Add 30 days of Q&A access so you never get stuck (add $15)."

16. The cheat sheet. A laminate-it one-pager. Pitch: "Add the one-page cheat sheet for your desk (add $6)."

17. The guarantee upgrade. A longer or stronger risk reversal, if your platform allows charging for it. Pitch: "Add extended 90-day support coverage (add $9)."

Notice the pattern: every bump removes friction, adds speed, or hands over the done version. None introduce a new decision. That is why they get the checkbox.

How do I price an order bump?

Anchor to the cart, not the value. Aim for 10 to 25 percent of your main product price: roughly $5 to $12 on a $47 product, $20 to $49 on a $197 one. One guardrail above all: the bump should never cost more than the main product, or it becomes a fork in the road instead of an impulse. Stuck? Start at the low end; it is easier to test upward than to walk a price back.

Run one bump per checkout. Two competing checkboxes split attention and tank both. A bigger add-on is an upsell for after the sale, not a second bump. Tighten the page itself with the checkout optimization guide, and if the goal is making the front end pay for your ads, point the bump toward covering ad cost so the offer pays for itself.

Prompt to write your one-sentence order bump pitch

Feed your main product and one bump idea into this. It returns a few checkbox-ready lines you can drop straight onto the page.

You are a direct-response copywriter writing a single order bump for a
checkout page. Keep it to one sentence next to a checkbox. Plain, specific,
no hype, no em dashes.

Main product: [PRODUCT NAME + WHAT IT DOES]
Main product price: [$PRICE]
The buyer's goal right now: [OUTCOME THEY WANT]
Bump idea: [THE ADD-ON, e.g. done-for-you template / swipe file / quick-start]
Bump price (aim 10-25% of main price): [$BUMP PRICE]

Write 5 one-sentence bump pitches. Each must:
- Name the exact add-on and the outcome it delivers
- Frame it as removing work or saving time, not "more stuff"
- End with the price in parentheses
- Read like a small, obvious yes, not a second buying decision

Then flag which one you'd test first and why, in one line.

Run it, ship the line that sounds most like a favor to the buyer, and test a second only after the first has run a week or so.

Honest limits

Order bumps compound revenue, they do not create it. A bump on top of a weak yes is still a weak result, so fix the main offer first.

They also depend on your checkout supporting a real single-checkbox add-on. If your platform makes the buyer re-enter payment details or bounces them to another page, take rates drop hard, because the whole point of a bump is zero added friction. Confirm your tool does true one-click before you count on the lift. And the take-rate figures around the web are other people's carts, not a promise. Treat every number here as a hypothesis to test against your own.

Frequently Asked Questions

What is a good order bump take rate?

It depends on relevance and price, so use ranges as a gut check, not a target. Sources like JVZoo report double-digit take rates on well-matched, low-priced bumps. What matters is your own baseline: measure the percentage of buyers who add the bump, then improve relevance or drop the price until that number climbs. A low rate almost always means the bump is irrelevant to what they just bought, or priced too high for an impulse.

How many order bumps should I have per checkout?

One. A single checkbox with one clear pitch converts best because it adds zero real decision-making. Two or more bumps compete for the same moment of attention and tend to lower both take rates. A larger, higher-value offer belongs as an upsell after the sale, not a second checkbox crowding the checkout.

Do order bumps work for digital products?

Yes, arguably better than for physical goods, because your marginal cost is near zero and the add-ons deliver instantly. A template, swipe file, AI prompt pack, or video walkthrough costs you nothing to fulfill and lands in the buyer's inbox the moment they check the box. That makes almost the entire bump price margin, which is why digital sellers lean on them so heavily.

What is the difference between an order bump and an upsell?

An order bump is a checkbox add-on on the checkout page itself, taken in the same transaction with no extra step. An upsell is a separate, usually pricier offer shown after the purchase on its own page. Bumps win on volume because they are frictionless. Upsells win on order value because they get room for a fuller pitch. Most strong funnels run both. Full breakdown in order bump vs upsell.

Where to take this next

Pick three bumps that genuinely fit what you already sell, price the first at the low end of the impulse zone, and add a single checkbox to your checkout this week. Then watch the take rate and adjust. To get the pitch copy pressure-tested and see the exact bumps other operators are running at checkout, bring your offer into Asset Academy and we will tighten it with you.