HomeFunnels › Funnel Types

Funnel Types

Every funnel type mapped: opt-in, tripwire, webinar, VSL, application, and launch funnels.

Each funnel does one job, and picking the wrong one quietly kills your numbers. We break down lead-magnet, tripwire, webinar, VSL, application, and product-launch funnels: what each is built to sell, the offer math behind it, and when to reach for which. You'll match the right funnel to your price point and your traffic instead of guessing.

Free download

Get the free funnel blueprint pack.

The real prompts, templates, and swipe files we use for funnels. Free. Unsubscribe anytime, no spam.

Operator-to-operator. No fluff.
Free guides

Latest funnel types guides

Funnel TypesA book a call funnel diagram showing traffic moving through a VSL page, a qualifier form, a calendar page, and a confirmation page, with unqualified leads routed to an email nurture.

Book-a-Call Funnel: The 4-Page System That Fills Your Calendar With Qualified Buyers

A book a call funnel screens tire-kickers before your calendar. The 4 pages, an AI-scripted VSL, the qualifier questions, and a prompt to build yours.
Don Lyons·Jul 14, 2026
Funnel TypesQuiz funnel diagram showing traffic entering a start page, moving through a branching question tree, splitting into result buckets, and each bucket feeding a segmented email follow-up sequence.

Quiz Funnel Guide: The Segment-and-Sell Machine You Can Build in an Afternoon

A quiz funnel captures a lead and segments them in one step. The exact question tree, the result buckets, and AI prompts to build the whole thing fast.
Don Lyons·Jul 12, 2026
Funnel TypesA sales funnel for coaches decision diagram splitting by price point: high-ticket offers route through a webinar or application funnel to a booking page and close call, while mid-ticket offers route through an opt-in to a direct call.

The Best Sales Funnel for Coaches and Consultants (2026)

The best sales funnel for coaches depends on price. High-ticket wants a webinar or application funnel, mid-ticket an opt-in to call. The page flow inside.
Don Lyons·Jul 7, 2026
Funnel TypesStep-by-step diagram of a tripwire funnel showing cold traffic moving through a low-priced tripwire offer into upsells, where the front-end sale covers ad cost and the upsell is the profit.

What Is a Tripwire Funnel? (How the Low-Ticket Front-End Works)

A tripwire funnel sells a cheap, irresistible offer to turn cold traffic into buyers, then upsells. Here's how the math and the mechanics actually work.
Don Lyons·Jun 27, 2026
Funnel TypesA VSL funnel diagram showing the five pages in order: traffic source, VSL page, order page, upsell, and confirmation.

VSL Funnels: Structure, Pages, and the Pitch

A VSL funnel wraps a video sales letter in the right pages. Here's the page-by-page structure, when it beats a text sales page, and a prompt to map yours.
Don Lyons·Jun 27, 2026
Funnel TypesLaunch funnel diagram showing the four phases of a product launch sequence: pre-pre-launch, pre-launch, open cart, and close.

Launch Funnels: The Product Launch Sequence

Build a Jeff Walker-style launch funnel as a solo operator. The pre-launch to cart-close email sequence, rebuilt with AI-written emails you can copy and paste.
Don Lyons·Jun 27, 2026
Funnel TypesLead funnel diagram showing traffic flowing through an opt-in page to a thank-you page and into an email welcome sequence.

Opt-In Funnels: Build a Lead Funnel That Converts

Build a lead funnel that fills your email list fast: a simple opt-in page to thank-you page, the exact copy to use, and a paste-ready AI prompt.
Don Lyons·Jun 27, 2026
Funnel TypesAn application funnel flow diagram showing traffic moving through a sales asset, an application form, and a qualify-and-route step where fits reach the booking page and no-fits are routed to a lower offer or email list.

Application Funnels for High-Ticket Offers

An application funnel adds a qualify step so you only book buyers, not tire-kickers. The exact filter questions, the page flow, and a prompt to build yours.
Don Lyons·Jun 27, 2026