Frameworks & Hacks

The proven copy frameworks and hacks: AIDA, PAS, BAB, PASTOR, plus headlines, hooks, and bullets.

The proven skeletons pros write on: AIDA, PAS, BAB, PASTOR, the 4 Ps, plus headlines, hooks, bullets, fascinations, and reader awareness levels. You'll know which framework fits which job and how to match the message to how much your reader already knows. The result is copy that comes together fast because the bones are already in place before you write a word.