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Pricing

Price for profit and perception: anchoring, charm pricing, and what to charge for products and memberships.

Price is a persuasion tool, not just a number, and this hub covers the psychology behind it: anchoring, charm pricing, decoy options that steer the choice you want, and how to price a recurring community so it holds. You will learn to set, frame, and present a price so it reads as a deal without discounting your way to the bottom. Leave able to name your number with a reason behind every digit.

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Latest pricing guides

Founding member pricing diagram showing a discounted founding cohort locking in a low rate for life, then the price stepping up in stages for later members.

Founding Member Pricing: How to Launch a Membership With Locked-In Early Rates

Founding member pricing lets an early cohort lock in a discount for life so you validate demand before the price steps up. Get the window, band, and a prompt.

Don Lyons·Aug 2, 2026

Decoy pricing diagram showing a three-tier pricing table with a cheap starter tier, a boxed target tier, and a decoy tier priced close to the target with fewer features.

Decoy Pricing Tables: How a Third Tier Steers Buyers to the Plan You Want

Decoy pricing adds a deliberately weak third tier so your target plan looks obvious. See before/after tier examples and exactly where to place the decoy.

Don Lyons·Jul 31, 2026

Concept diagram showing how to price a cohort course by transformation, length, and selectivity across three tiers

How to Price a Cohort-Based Course: The $500 to $5K Live-Program Playbook

Learn how to price a cohort course by transformation, length, and selectivity. Get a 5-part framework plus an AI prompt to draft your tier and guarantee.

Don Lyons·Jul 28, 2026

Concept diagram comparing free trial vs money back guarantee vs freemium risk reversal by price point

Free Trial vs Money-Back Guarantee vs Freemium: Which Converts for Your Offer

Free trial vs money back guarantee vs freemium: a price-keyed matrix on which risk reversal converts below $20/mo vs above $50/mo, and why stacking is wasted.

Don Lyons·Jul 26, 2026

A payment plan vs pay in full diagram comparing a single lump-sum price against a 3-pay plan with the premium and conversion tradeoff.

Payment Plan vs Pay in Full: Which Actually Sells More (and the Right Premium)

Payment plan vs pay in full: which converts better, why pay-in-full buyers are worth more, and the exact 3-pay math and premium to set for a $500-plus offer.

Don Lyons·Jul 24, 2026

A decision-funnel diagram for how to price a digital product, moving from market awareness to transformation value to competitor anchor to a final number.

How to Price a Digital Product (The Operator’s Pricing Method)

How to price a digital product with a real method: read market awareness, price the transformation, anchor to competitors, then test and set the number.

Don Lyons·Jul 7, 2026

A three-tier decoy pricing layout showing how a gold target tier becomes the obvious deal, illustrating pricing psychology for digital products.

Pricing Psychology: How to Price a Digital Product

Pricing psychology decides what your digital product earns. Learn anchoring, charm pricing, decoys, and tiers, plus how to actually pick the number.

Don Lyons·Jun 27, 2026

Price anchoring diagram showing a three-tier grid with a $497 anchor on top, a charm-priced $97 buy in the middle, and a $27 starter tier.

Price Anchoring & Charm Pricing: How They Work

Price anchoring sets a high reference number so your real price feels like a deal. Learn how to pair it with charm pricing ($X7/$X9) on a digital-product grid.

Don Lyons·Jun 27, 2026

A membership pricing diagram showing how to price a membership monthly versus annual using the 10-month rule.

How to Price a Membership or Community

How to price a membership the smart way: monthly vs annual, anchoring, churn-aware math, and founding-member moves. Plus a copy-paste AI pricing prompt.

Don Lyons·Jun 27, 2026