Platforms

Where to run ads and how each one works: Facebook and Meta, TikTok, YouTube, and Google.

Facebook, TikTok, YouTube, and Google each reward a different game, and the same ad rarely wins on all four. This is the playbook for each one: how the algorithm thinks, what creative format fits, and where the cheap attention is hiding right now. You'll pick the platform that matches your offer and run it like someone who's done it before.