Here are 37 ChatGPT prompts for marketing, sorted by job, each one built on a real direct-response framework instead of "write me a post." Copy the category you need, swap the bracketed variables for your real offer and customer language, and paste. The prompts do the structure. You bring the truth, the offer, and the edit.
A word before you start pasting. A prompt is only as good as the raw material you hand it. Feed ChatGPT real customer quotes and a proven framework and it drafts like a sharp junior copywriter. Feed it nothing and it hands you the same mush everyone else gets. Every prompt below has slots for that raw material. Fill them.
Treat each prompt as a brief, not a vending machine. The best ChatGPT prompts for marketing give the model three things: who it's writing for, a framework to follow, and your customer's actual words to pull from. Then you edit the output, because the machine will confidently write a benefit your product doesn't have.
Here's the workflow that makes these pay off. Paste the prompt, fill the brackets with real specifics, read what comes back, and kill anything that sounds like a brochure. The first draft is raw clay, not the finished pot. If you can't tell good copy from bad, AI just helps you produce bad faster, so the skill underneath all of this is knowing what good looks like.
One more setup move. Before a heavy session, paste a "voice file" into the chat: three to five paragraphs of your real writing or your best customer quotes, and tell ChatGPT to match that tone for everything that follows. It anchors every prompt below to your voice instead of the default. For the deeper system, see marketing with AI.
A direct-response prompt is an instruction that hands the model a specific audience, a proven copy framework (like PAS or AIDA), and real voice-of-customer language as inputs, so the output is built to sell instead of just to read well.
The best copywriting prompts force a framework and feed the model real customer language, because that's what separates copy that sells from copy that just sounds nice. Below are nine prompts covering headlines, sales pages, the core PAS and AIDA structures, and rewrites. Swap the brackets and go.
1. Voice-of-customer mining.
You are a research analyst. Here are raw customer quotes from reviews, sales
calls, and surveys for [PRODUCT]:
[PASTE 15-30 RAW QUOTES]
Pull out: the 5 most-repeated pains in their exact words, the 5 most-wanted
outcomes in their exact words, and the 3 biggest objections. Quote them
verbatim. Do not paraphrase or clean up the language.
2. PAS short-form sales copy.
Write 3 versions of short sales copy for [PRODUCT], which helps [AUDIENCE]
get [SPECIFIC OUTCOME]. Use the PAS framework: Problem, Agitate, Solution.
Pull the problem language from these real customer quotes: [PASTE 3-5 QUOTES].
Vary sentence length. No words like "unlock," "elevate," "seamless."
3. AIDA long-form draft.
Draft a sales page section for [PRODUCT] using AIDA (Attention, Interest,
Desire, Action). Audience: [AUDIENCE]. Core promise: [PROMISE]. Proof I can
use: [LIST REAL PROOF]. End with one clear call to action: [CTA].
4. Ten headline angles.
Write 10 headlines for [PRODUCT/PAGE]. Use a different angle for each:
benefit, curiosity, specificity, social proof, problem-callout, how-to,
warning, question, contrarian, and timebound. Audience: [AUDIENCE].
Main outcome they want: [OUTCOME]. After each, name the angle in parentheses.
5. The "so what" benefit ladder.
Here's a feature of [PRODUCT]: [FEATURE]. Run a benefit ladder: for each
level, ask "so what does that mean for the buyer?" and go 4 levels deep until
you reach the real emotional payoff. Audience: [AUDIENCE].
6. Objection demolition.
List the top 7 reasons [AUDIENCE] would NOT buy [PRODUCT]. For each, write
one or two sentences of copy that handles the objection honestly without
overpromising. Don't invent proof I don't have.
7. Rewrite to a reading level.
Rewrite this copy at a grade 6 reading level without dumbing down the idea.
Cut jargon. Keep the meaning. Make it sound like a smart friend talking:
[PASTE COPY].
8. The "before and after" bridge.
For [PRODUCT], describe the customer's "before" state (the daily frustration
in their words) and their "after" state (life once it's solved), then write a
2-sentence bridge that positions [PRODUCT] as the path between them.
Use this customer language: [PASTE QUOTES].
9. Kill the AI tells.
Edit this copy to remove AI tells: no "in today's world," no "unlock," no
"delve," no relentless 3-item lists, no hollow transitions. Vary sentence
length. Read it back to me and flag any sentence that still sounds generated:
[PASTE COPY].
These lean on structures that have worked for decades. If the frameworks are new to you, start with the best copywriting frameworks and our guide on how to write copy that sells. To keep the output human, pair them with how to write copy with AI without sounding like AI.
The best ad prompts force a hook-first structure and write to one specific audience, because ads live or die on the first line and the match to the reader. Here are seven for hooks, primary text, scripts, and angles. These work for paid social, where the scroll is brutal and you get one beat to stop the thumb.
10. Twenty scroll-stopping hooks.
Write 20 opening lines (hooks) for an ad selling [PRODUCT] to [AUDIENCE].
Each must be under 12 words and create an open loop or call out the audience
directly. Mix curiosity, callout, bold claim, and question. No clickbait I
can't back up.
11. PAS primary text.
Write 3 Facebook ad primary-text variations for [PRODUCT] using PAS.
Audience: [AUDIENCE]. Lead with the problem in their words: [PASTE QUOTE].
First line must work as a standalone hook before the "see more" cut.
End with this CTA: [CTA].
12. UGC-style video script.
Write a 30-second UGC-style video ad script for [PRODUCT]. Format: hook
(0-3s), problem (3-10s), product reveal (10-20s), proof or demo (20-27s),
CTA (27-30s). Casual, first-person, like a real customer talking to camera.
Audience: [AUDIENCE]. Real benefit: [BENEFIT].
13. Five ad angles from one product.
Give me 5 distinct marketing angles to sell [PRODUCT]: e.g. time-saving,
status, fear-of-missing-out, ease, identity. For each, write a one-line hook
and name the core emotion it pulls. Audience: [AUDIENCE].
14. The "problem-aware" cold hook.
My audience knows they have [PROBLEM] but doesn't know my solution exists.
Write 10 cold-traffic hooks that meet them at problem-awareness and bridge to
[PRODUCT] without sounding salesy in the first line.
15. Ad-to-landing message match.
Here's my ad hook: [HOOK]. Here's my landing page headline: [HEADLINE].
Are they a message match? If not, rewrite the landing headline so the promise
carries through from click to page. Explain the gap in one sentence.
16. Comment-objection angle.
Here are real objections from comments and DMs on my ads: [PASTE COMMENTS].
Turn the 3 most common into 3 new ad angles that address the objection inside
the hook itself. Audience: [AUDIENCE].
For the craft behind these, see how to write Facebook ad copy and our guide on scroll-stopping ad creative. When you're ready to brief AI on the whole ad build, read how to use AI for ads.
The best email prompts write to one reader and one job per email, because the inbox punishes anything that feels like a broadcast. Here are seven covering subject lines, welcome sequences, sales emails, and re-engagement. Email is where a small list quietly outearns a big audience, so these matter more than they look.
17. Subject lines that earn the open.
Write 15 email subject lines for an email about [TOPIC/OFFER] to [AUDIENCE].
Mix curiosity, benefit, specificity, and pattern-break. Keep them under 50
characters. After each, label the type. No fake "RE:" or fake urgency.
18. Welcome email one.
Write the first welcome email for someone who just downloaded [LEAD MAGNET].
Goal: deliver the asset, set expectations, and tell one short story about why
I do this. Warm, direct, no fluff. Sign-off from [NAME]. One soft CTA to
[NEXT STEP].
19. Five-email nurture sequence outline.
Outline a 5-email nurture sequence for new subscribers interested in
[TOPIC]. For each email give: the one job it does, the subject line, and the
single CTA. Build toward [OFFER] without pitching hard until email 4-5.
20. PAS sales email.
Write a sales email for [OFFER] using PAS. Audience: [AUDIENCE]. Problem in
their words: [PASTE QUOTE]. Make the agitation specific and real, not
melodramatic. One CTA: [CTA/LINK]. Keep it under 200 words.
21. The story-driven email.
Write a short email that opens with a specific personal story or customer
story related to [TOPIC], then bridges to one lesson, then to [OFFER].
The story must feel real and specific, not a generic parable. Under 250 words.
22. Re-engagement / win-back.
Write a win-back email for subscribers who haven't opened in 60 days.
Acknowledge the silence honestly, give one reason to stay, and make it easy
to leave if they want. Brand: [BRAND]. Voice: [VOICE NOTE].
23. The P.S. that converts.
Write 5 P.S. lines for a sales email about [OFFER]. Each should restate the
core benefit or add urgency that's actually true (real deadline, real bonus).
No fake scarcity.
Go deeper with how to write email copy that converts. If your nurture sequence feeds a paid offer, line it up with your sales funnel system.
The best content prompts use AI to multiply one strong idea into many formats, not to invent ideas from a blank page. AI can't have an original take on your market, so the insight comes from you and the repackaging comes from the model. Here are eight for repurposing, outlines, social, and search.
24. One pillar into ten pieces.
Here's a piece of content I'm proud of: [PASTE OR SUMMARIZE]. Repurpose the
core idea into: 3 short social posts, 1 email, 5 tweet-length hooks, and 1
short-video script outline. Keep my specific opinion intact in every version.
25. Answer-first article outline.
Outline an article targeting the search query "[KEYWORD]". Start with a
40-word direct answer, then question-shaped H2s. Under each H2, list the one
specific point and one concrete example to include. Audience: [AUDIENCE].
26. The contrarian angle.
Most content about [TOPIC] says [COMMON ADVICE]. Give me 5 contrarian but
defensible angles I could write from, based on real operator experience.
For each, name who it would annoy and why that's good.
27. Hook-first short video.
Write 5 short-form video hooks (first 3 seconds) for a video about [TOPIC],
plus a 30-second script outline for the strongest one. Audience: [AUDIENCE].
Make the hook a pattern-break, not a "hey guys."
28. FAQ / AEO block.
For an article about [TOPIC], write 5 frequently asked questions a real
beginner would type, each with a 2-3 sentence direct answer. Phrase the
questions the way people actually search, not the way marketers write.
29. Repurpose a sales call.
Here's a transcript chunk from a real sales or coaching call: [PASTE].
Pull out 3 content ideas, 5 quotable lines, and 1 objection I should address
publicly. Keep the language real and specific.
30. Cluster planner.
I have a pillar article on [TOPIC]. Suggest 6 supporting cluster articles
that would link to it, each targeting a specific long-tail query a beginner
would search. Give the working title and the one job of each.
31. Title and meta pack.
Write 5 SEO titles (under 60 chars) and 3 meta descriptions (under 155 chars)
for an article targeting "[KEYWORD]". Each title must read like a human wrote
it, not a keyword stuffed in a box.
For the full repurposing system, see how to repurpose content with AI and how to create content with AI. On search specifically, read how to use AI for SEO and AEO.
The best strategy prompts make AI pressure-test your thinking, not replace it. Use them to find holes in an offer or a positioning angle before you spend money driving traffic to it. Here are six for offers, pricing, positioning, and research.
32. Offer stress-test.
Here's my offer: [DESCRIBE OFFER, PRICE, WHAT'S INCLUDED]. Act as a skeptical
buyer in [AUDIENCE]. List every reason this feels weak, risky, or confusing,
and suggest one fix for each. Be blunt, not polite.
33. Grand Slam Offer builder.
Help me build a stronger offer for [PRODUCT] using these levers: dream
outcome, perceived likelihood of success, time delay, and effort/sacrifice.
For each lever, suggest 2 ways to improve my current offer: [DESCRIBE IT].
34. Lead magnet angles.
Suggest 7 lead magnet ideas for [AUDIENCE] that would naturally lead to
buying [CORE OFFER]. Each should solve one specific problem fast. Name the
format and the one promise for each.
35. Positioning one-liner.
Write 10 one-sentence positioning statements for [PRODUCT] using the form:
"I help [WHO] get [OUTCOME] without [PAIN/OBJECTION]." Audience: [AUDIENCE].
Make each specific enough that a stranger instantly gets it.
36. Pricing gut-check.
My offer is [DESCRIBE] priced at [PRICE]. Walk through how a [AUDIENCE] buyer
would judge that price against the outcome. Where might it feel too high or
suspiciously cheap? Suggest 2 ways to frame the value better.
37. Customer-research interview.
Act as 3 different members of my target audience [AUDIENCE]. For my offer
[OFFER], each one tells me in their own voice: what they want, what they fear,
and what would make them buy today. Keep each voice distinct and specific.
Run the outputs against the real frameworks: the Grand Slam Offer framework, lead magnet ideas that convert, and pricing psychology for digital products. For more prebuilt prompts, see our running list of ChatGPT prompts for marketing work in how to use AI for ads.
You make them yours by anchoring every prompt to real material: your customer's words, your proof, your voice, and your edit. The prompts give structure. The specifics make it sound human and true. Skip the specifics and you get the bland default that readers clock in half a second.
Three habits do most of the work. First, always paste real customer language instead of letting the model guess at it. Second, ask the model to show its source ("name which quote inspired each line") so you catch when it drifts off your research. Third, read every draft out loud and cut anything you'd never say to a customer's face. That last pass is where AI copy goes from passable to yours.
And keep the fact-check tight. ChatGPT will invent a statistic or claim a benefit your product doesn't have, with total confidence. Your job is to be the editor who catches it. The operator who wins isn't the one with the fanciest prompt. It's the one who knows what good looks like and refuses to ship anything less. For the standing system, read how to write copy with AI without sounding like AI.
Yes. Every prompt here is plain-language instruction, so it runs the same in ChatGPT, Claude, or any other capable model. The variables don't change. If anything, pasting longer raw material (full call transcripts, big batches of reviews) tends to go smoother in models with bigger context windows, but the structure of each prompt holds across all of them.
Feed it three things every time: your customer's exact words, a named framework like PAS or AIDA, and a sample of the voice you want it to match. Then add a rule line banning the obvious AI tells ("unlock," "elevate," "in today's world," endless three-item lists). The generic sound comes from generic input. Fix the input and the output follows.
No. Treat every specific number, study, or proof claim as unverified until you check it yourself. Language models will produce confident, well-formatted statistics that are simply made up. Use the prompts to draft structure and angles, then replace any factual claim with proof you actually have. The model writes; you verify.
Fewer than you'd think. Most operators run on five or six they've tuned to their voice and offer. Start with the copywriting and email sets since those touch revenue fastest, get them working with your real customer language, then add ad and content prompts as you scale. A handful of well-fed prompts beats all 37 used cold.
Yes, and that's where they get powerful. Run the voice-of-customer mining prompt first, then paste its output into the PAS or AIDA prompts so every draft pulls from real language. Run the offer stress-test before you write any sales copy. Chaining turns a list of prompts into a small workflow, which is the whole point.
These 37 are a starting kit, not the finish line. The operators who get real leverage from AI keep a private swipe file of prompts tuned to their own offer and voice, and they trade the best ones with people doing the same work. That's exactly what happens inside our community: members share the prompts, frameworks, and teardowns that are actually working right now, and you skip the months of trial and error.
Grab the free guides first by joining our email list, then come build alongside other operators who treat AI like a tool, not a magic trick. The wins come from the reps, and the reps go faster with people in your corner.
Inside the Asset Academy community we build the copy, funnels, and offers together, with the prompts and the feedback. $96/mo, or save with annual.
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