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AI for Marketing

Put AI to work on the marketing itself: copy, prompts, email, and ads that sound like you, not a robot.

Most AI writing reads like AI wrote it. This is where you fix that: prompts and workflows for content, copywriting, emails, and ads that actually sound like a person and move someone to buy. Walk out able to brief AI like a senior copywriter, so the first draft is close enough to ship instead of starting from scratch.

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Latest ai for marketing guides

AI for MarketingAI cold email personalization at scale diagram showing a research signal feeding a first-line prompt into a personalized sequence.

AI Cold Email Personalization at Scale: The Prompt Playbook

AI cold email personalization at scale, done right: research-backed first lines and full sequences so 500 emails read hand-written, not mail-merge spam.
Don Lyons·Jul 15, 2026
AI for MarketingConcept diagram of an AI lead scoring system plotting fit score on one axis and intent score on the other, with negative scoring subtracting points and time decay fading old activity, sorting leads into chase-now, nurture, deprioritize, and ignore quadrants.

How to Build a Lead Scoring System With AI (No Data Team)

How to build a lead scoring system with AI as a solo founder: score fit plus intent, add negative scoring and decay, and chase only the leads worth chasing.
Don Lyons·Jul 13, 2026
AI for MarketingConcept diagram for how to write product descriptions with AI showing a five-layer prompt stack turning raw specs into benefit-led copy.

How to Write Product Descriptions With AI That Actually Sell

How to write product descriptions with AI that sell: a 5-part prompt stack that bakes benefits, sensory hooks, and objection pre-empts into bulk product copy.
Don Lyons·Jul 11, 2026
AI for MarketingDecision-flow diagram answering does google penalize ai content, showing Google judges whether content is helpful, original, and first-hand, not whether AI wrote it, with helpful pages staying indexed and thin scaled content demoted.

Will Google Penalize AI Content? What Actually Gets You Demoted

Does Google penalize AI content? No. Here is what actually gets demoted, the scaled content abuse rule, and a self-audit prompt to keep your pages indexed.
Don Lyons·Jun 30, 2026
AI for MarketingConcept diagram showing how agent-ready content with unique, verifiable traits flows through AI engines and agents to get cited in the answer, while a thin generic page is skipped.

How to Make Your Content AI-Agent-Ready (So AI Cites and Uses It)

Agent-ready content is what AI engines and browsing agents can read, trust, and cite. Here is what actually works, grounded in Google guidance and real research.
Don Lyons·Jun 30, 2026
AI for MarketingConcept diagram of reusable AI prompts: a one-off throwaway chat used twice flows through a promptify meta-prompt into a saved skill template with input slots and an embedded checklist, then runs on demand with an improve-and-version loop back into the skill.

How to Turn One-Off AI Prompts Into Reusable Skills

Turn reusable AI prompts into saved skills you run on demand. Get the promptify meta-prompt, the 2x rule for what to save, and a no-code path you can use today.
Don Lyons·Jun 28, 2026
AI for MarketingConcept diagram of an ai research loop where one question splits into sub-queries, fans out across recent sources, cross-checks each claim against two or more sources, flags single-source claims as unverified and loops back, then returns one cited brief.

How to Build an AI Research Loop That Cites Real Sources

An AI research loop fans out across recent sources, cross-checks every claim, flags single-source facts, and hands you one cited brief. Here is how to build one.
Don Lyons·Jun 28, 2026
AI for MarketingDiagram of the 3-step de-AI workflow to write copy with AI without sounding like AI: a raw AI draft moves through voice extraction, specificity injection, and the edit pass before publishing, with a loop back when more than three AI tells are flagged.

How to Write Copy With AI Without Sounding Like AI (The 3-Step De-AI Workflow)

Learn how to use AI to write copy that sounds like you, not a bot. A 3-step de-AI workflow with copy-paste prompts for voice extraction, specificity, and the edit pass.
Don Lyons·Jun 27, 2026
AI for MarketingDiagram of marketing with AI as a system: operator inputs feeding one AI engine that runs four jobs — copy, content, ads, and automation.

Marketing With AI: The Operator System for the Whole Stack

Marketing with AI works when you treat it as a system across copy, content, ads, and automation. Here's the operator stack, with copy-paste prompts.
Don Lyons·Jun 27, 2026
AI for MarketingThe answer-first AEO workflow for how to use AI for SEO, a five-step loop from picking the real question to stress-testing the page against the live AI answer.

How to Use AI for SEO and AEO (Get Cited in 2026)

How to use AI for SEO and AEO: the answer-first prompt workflow we use to rank on Google and get cited by ChatGPT and AI Overviews in 2026.
Don Lyons·Jun 27, 2026
AI for MarketingA three-pass AI for email marketing workflow diagram showing brief, draft, then edit stages feeding a finished campaign.

How to Use AI for Email Marketing (Prompts + Workflow)

Use AI for email marketing the right way: draft, segment, and sequence a full campaign that sounds human. Copy-paste prompts plus the welcome-sequence chain.
Don Lyons·Jun 27, 2026
AI for MarketingThe AI for ads workflow in order: angles, hooks, copy, creative, then launch and iterate on the winning angle, with a human gate at every step.

How to Use AI for Ads (Creative, Copy, and Targeting)

How to use AI for ads the right way: angles, hooks, copy, then creative. The full paid-ads workflow with copy-paste prompts, judged by a media buyer.
Don Lyons·Jun 27, 2026
AI for MarketingDiagram showing how the best ChatGPT prompts for marketing combine audience, a copy framework, and voice-of-customer language to produce sell-ready copy.

37 ChatGPT Prompts for Marketing (Copy-Paste, 2026)

37 copy-paste ChatGPT prompts for marketing, sorted by job and built on real direct-response frameworks. Swap the brackets for your offer and paste today.
Don Lyons·Jun 27, 2026